It’s the first of many brand universe sites, and in retrospect, hopefully will have been our least satisfying or successful. (If it’s our best, then it means that we’re not improving after this one.) Nonetheless, it was a ton of work by everyone involved, and kind of feels like we all gave birth to a huge baby. With an eyepatch. Hmm… need to work on less disturbing metaphors.
Anyway, go look at the pirates site. And if something breaks, well, I’m sorry
See what the blogosphere says about this. Currently, only myself and Ben Margolin have written anything about it, but hopefully that’ll change once there’s some decent marketing sending traffic at it.